Dell’s Twitter Account

Many of us are , atleast in the online space , are aware of the fact that Dell through twitter has generated about 7 Million USD over the course of 2 years , and i keep hearing about it as the possible benchmark for revenue generation for companies through Twitter , and to be honest have myself quoted it as an example a few times to conclude the possible effectiveness of Twitter…

…. But what i did not know was that Dell has close to a 100 employees who manage their twitter accounts. According to boygeniusreport.com , Dell has a 100 employees tweeting on 35 different channels across 12 countries! Now thats what surprises me more than the revenue generation.

Forget about India not really having a great success story on Twitter – look at the gap – here we are still debating over Twitter and we have companies like Dell which have over a 100 people looking just after that one channel – the size of a medium digital agency in India.

Of-course investments must pay off – and there are a few theories on the above blog about whether dell is actually making enough revenue through it given the salary investments that a 100 people require.  While there are different numbers one can assign – if i was to assume that all 100 are based out of India then the maths works out to something like

100 people X 15,000 USD ( 750,000 INR per year – i think you would agree that  i am being very generous with the salaries) = 1.5 Million – lets add another 50k for bonuses and other infrastructure investments and round it off to 2 Million USD. Now this in turn leaves 5 Million – assuming a 15% profit margin we are looking at an overall profit figure of about 750,000 USD – not bad at all in my opinion , especially knowing that scaling up on Twitter will get cheaper not more expensive and if Dell was to really try , they could probably cut down the 100 workforce to a lower number as well.

Best Digital Campaign 2009

Not surprisingly , it goes to Tourism Queensland.

The internet was abuzz post the campaign breaking out.  For those not aware , the campaign essentially offers people the opportunity to come and be a caretaker of an island for 6 months and earn 105,000 USD during the period for essentially doing nothing beyond lazing and reporting to the world through video and imags. More details here.

The campaign got its official recognition through the MIXX Awards 2009 where it was selected as the Best in Show.

Any thoughts on what could have been India’s best for 2009?

Farmville is Bigger than Twitter

And how !

Farmville tweeted on 2nd December 2009 on how its bigger than Twitter itself.  With over 69 million active users on Farmville the application has surpassed Twitter in terms of users. For more read here

Create Panorama’s Online

I love tinkering around with photography , and much to my dismay i realized that the recent Kodak i bought had everything except for a Panorama feature.

I got onto Photoshop and realized that they have such a feature , but many will simply either not have the software or a computer with the specs needed to run it fast , which got me eventually to go online and look around , and i think i found something which fits the bill

Magtoo.com is one such website offering this online functionality , and while there are others , i found them to be one of the better ones. Its free to sign up , and all one is required to do is upload the photos and then stitch them and save them. One can also share the link to the panorama instead of sending the image seperately.

The only disappointment is that it does not appear to be Firefox optimized , the website states that clearly and says that the patch will be in place soon.