Google Acquires Doubleclick
Posted by puchoo on March 12, 2008
Google has agreed to cough up close to 3.1 Billion USD to acquire Doubleclick , one of the which is heavily into display, video and banners ad’s.
The move is clearly an attempt by google to move into the promising display advertising arena and simultaneously create obstacles for Microsoft entering into online search. The merger of these 2 giants will undoubtedly provide humongous servings of inventory to advertisers across the globe.
This entry was posted on March 12, 2008 at 9:56 am and is filed under INTERNET. Tagged: ad network, double click, doubleclick, google, microsoft, online. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
