Exchange4Media – A website or….

Been to lately? The once pivotal pillar of media websites and information dissemination on the Internet , and now closer in appearance to what the regurgitated slop of the Indian advertising world would possibly like..

The buzz word in the market is Usability, visitor and traffic experience. Simply having content simply does not cut it, the presented format holds an equal weight in the initiatives which would go towards a satisfactory customer experience. One would assume that a site so closely associate with the industry would be , if not in the front, then definitely as a front runner in establishing new standards within our fraternity.

Here’s a screenshot of their homepage. Yes is, believe it or not, a homepage and not a parking page , or a “Find the content and win prizes” game. All the circles in red and black are advertisements…i.e 11 ad’s in just the first scroll.


Here’s a screengrab of one of their story pages. I have made 2 red lines indicating where the content is so that you guys dont have to go through the multiple zooming ranges i had to go through to find it.


I am totally for agency faqs as of this point, although it appears that they have started filling up their page as well, but the overall “noise” of the site is far far less, which in turn might be indicative of reasons as to why agencyfaqs is a more visited site than E4m but no need to take my word for it… feel free to go to E4M…just have a good book handy while its loading!

Online Shoe Shopping – An Industry Analysis Attempt

Alootechie’s write up prompted me into penning down a few thoughts on this model, something which i had been planning to do for a while.Lets take a look at the industry first before getting into the hurdles, advantages and taking up to review as well.

Figures for India are not easy to find but one can choose to draw safe inferences from what is happening in other parts of the world , and what appears to be happening is a usage rise.

In 2002 , online footwear sales were pegged at 958 million USD, while the total apparel sales stood at 4.4 Billion USD. Last year it was at 2 .5 billion and the apparel overall was at 9 billion. The increase for 2007 , for footwear, is predicted to be in the region of 20%. which would then translate into a very cool 3 Billion USD or so. If we were to use percentages derived from the US market then we would get :-



In case its not clear, all i have done is deduced the % of apparel and further to footwear in the US markets from the total eCOM business and applied them in the Indian scenario. IAMAI pegs the total eCOM for India at 2300 crores.

This would put the Online footwear market at 50 crores, which is not bad, especially when one considers that

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