Google’s New Forumla

How many of you were/are aware that google is in the process of rolling out a change in the formula which determines top spots placements for advertisers. The news is relatively old, being announced on August 2007 and the changes coming into place from October 2007 but is probably one of the most important changes made by Google in 2007.

Current formula is based purely on Quality Scoreand takes into account the actual CPC. Goggle however believed that this can be refined even more and should be considering that under the current equation, an advertisers placement depends to a large degree on the bidding characteristics of the advertisers below them, a factor not in control for the advertiser gunning for the top spot.

The change will be to take into account maximum CPC rather than actual, which allows for greater control towards this objective. This is also expected to increase the overall quality of the top ad’s for the users and give Google a larger pool to choose from.

Hottest Startup’s 2008 India

Livemint published a report a few days back highlight the top 10 (hottest) startup’s to look out for in 2008 from the India perspective. These companies stood out from the others in terms of their services and products offered, business models and founder credentials.

The reference points for the research were forums such as proto.in, NASSCOM  and MoDeMo

The list included

Sloka Telecom Pvt Ltd

DimDim Inc

Ziva Software 

Novatium Solutions 

Ixigo.com 

MobME Wireless Solutions 

Anantara Solutions Pvt Ltd 

Tyroo Media Pvt Ltd

Mango Technologies

Zoho 

Read the full story here. 

Ebay makes Listing Fees and Paypal compulsary

Hey everyone, a very happy new year to all of you!

My first post this year will be an update on ebay India. I had done a small write up on them post them having introduced a new seller policy on the site i.e listings fees. Fees that would be charged for simply listing an item but would be reversed if the item was not sold.

I use ebay often enough and was surprised to see an invoice for them for an amount of approx 50INR even though i had failed miserably in being able to sell anything. Upon talking to the CCE through chat i was surprised to find that my invoice comprised mainly of listing fee’s, which according to research done earlier should have been credited back. I was informed that this has now become compulsory and will only be credited if the item does not sell the 1 st time but sells on a re-list. Absolutely illogical but nevertheless a small amount to pay if one ends up selling something (fees range between 1-10INR depending on category etc)

What i was peeved about was the fact that Ebay had once again done this without any prior intimation. I did not get any emailers, nor any alerts on my dashboard for the same. I , after squabbling , with the CCE manager to get a full refund but was disappointed with the website on a whole as such.

Another policy which has become mandatory is that all sellers now need to use Paypal. One cant list any item, and possible even re-list an existing or unsold item without creating an account with Paypal. While this ensures a lot of accuracy in fee’s and to some degree buyer protection it is , in my opinion, a privacy issue at certain levels. Users might not be happy sharing this info. Additionally, it now brings in another process which might slow the recovery or credit of fees to sellers who have ended up with a buyer who did not complete the transaction. Sellers are now dependent , additionally,on Paypals payment policies and procedures.

One wonders if Ebay is doing the right thing. Classifieds is set to take off in India and all the other bigger players such as craiglist, kijiji , olx, click.in etc are offering services for free. I think its only a matter of time before 1st time sellers switch to alternatives and regular users also start looking at the other sites as additional avenues and if they do well then ebay might be looking at a steady user decline.