Pricesbolo – the indian price comparison website

With online shopping all set to take off in India and players getting prepped for it , a site like pricesbolo was no brainer…. but the site has one unique advantage over its colleagues and that is the fact that it reflects prices from offline merchants as well and does not aggregate prices from online stores only…

The services are currently offered in 2 cities i.e Chennai and Bangalore and has been launched by emmosys technologies private ltd. I am very curious to try out the services but unfortunately with Delhi not on the list yet , i have no choice but to wait.

Videos may Cripple the Internet

Times of India had an interesting article today , which stirred up some memories of past debates, on how Video will kill the Internet…or to be more practical clog it like hell. In practicality its not restricted to Videos only and other contributors would include images, online gaming etc as well.

The article claims that last year a “google owned video site” (No guesses here) consumed as much bandwidth as the Internet in total did in the year 2000. Nemeretes Research predicts a bandwidth squeeze by the year 2011, the overall demand will outpace supply growth. This will result is a slow download speeds etc which will eventually affect the overall usability and enjoyment of certain services on the net.

But others state that technology is also growing at a fast space and becoming more and more efficient in the dissemination of data and would eventually match the digital traffic growth rate.

Google Acquires Doubleclick

Google has agreed to cough up close to 3.1 Billion USD to acquire Doubleclick , one of the which is heavily into display, video and banners ad’s.

The move is clearly an attempt by google to move into the promising display advertising arena and simultaneously create obstacles for Microsoft entering into online search. The merger of these 2 giants will undoubtedly provide humongous servings of inventory to advertisers across the globe.

Internet Connectivity in India worst in the world.

The theory that India suffered from the worst quality bandwidth, both in terms of speed, response and reliability was always more of a ‘unofficial fact’. A recent report released by Internettrafficreport.com has brought into light figures which now make it pretty official.

The site reports that overall Indian has an index of 74 with a response time of 253 milliseconds – which pretty much puts us in the backseat as far as this issue is concerned. Comparable countries like the USA has an index value of 98 and a response time of just 13 milliseconds. The higher the index the better , the lower the response time the better.

The hindubusinesline suggests that the reason for this is that despite having some of the best services, it is artificial choking and high prices that are to blame. Artificial cap restrict the availability and higher prices restrict smaller ISP’s from being able to buy the necessary bandwidth required to service their connections and thus eventually leads to a customer satisfaction nightmare.

Operator’s on the other had disagree and state that there is enough capacity and it is on a rise whereas prices are determined by ‘free market’ dynamics.

Irrespective of who is to blame or where the issue lies, it is vital for all concerned to improve the quality , reliability and overall customer satisfaction drastically. With Indian poised to be one of (if not the) largest Internet consumer with respect to connections, issues such as these hit deep and hard into slowing the overall growth of the industry with additional affects on the online advertising industry in India as well.  Unless we are able to reach a critical mass which results in a bulk of the large spenders moving online, or having online budgetary components the growth in internet advertising spends remains restricted as well.

My other thought on the matter is – If operators state supply to be more than demand in India, then why the hell am i still downloading at 10KBps on a 256kbps connection ?