Logged onto Facebook a little while ago and noticed that they have launched the chat feature. Apologies if this is old news but i have only been hearing about it and saw it for the first time today.
Green dots indicate friends online and there is a online friends menu as well. The best option is that you can make yourself invisible, something which i shall do often!
The blog completed a 100 posts yesterday with “Ad networks to get more money” and while i am happy to have reached this milestone i am aware (and have been told so many times) that the frequency of writing is just not what it used to be . I accept this criticism and promise to strive for more regularity in my posts from now on.
Thanks to everyone for the encouragement one has received. I have also noticed that the majority of the hits have been , other than on internet related posts , on travel, and keeping this is mind i shall try and build up this category even more.
There’s good news for ad-networks across the globe. A recent study conducted by Collective Media reports that 75% of the interactive agencies and advertisers who took the survey are looking at increasing their allocations to ad network by 5% while the remaining 25% said they would be looking at increasing it by 15%.
While the research is skewed towards the US , if trends are to believed then India should be looking at something similar. It will provide a respite while at the same time a further need for innovation within this domain in India. The Indian landscape is getting a bit crowded withe the number of players already on the scene though , all things taken into consideration, there are but 2-3 which can provide the scale and reach advertisers are looking for.
Komli get’s eBay – one too many blogs were buzzing with the signing of the deal which allows Komli to serve ad’s exclusively on the Ebay India website for a year. Congratulations and wishes were pouring in from everywhere and people referring to it as a deal which will shake up the Indian internet scene and a move which was long overdue. One would have easily missed the few comments posted which spoke about having apprehensions on the tie-up.
What do i think? …..simply..what’s the big deal?
The fact that ad networks would be looking at signing exclusive rights to publisher inventory in this market is not an insight, its common logic. The problem has always been on the projections and the deliverables.
From Komli’s point of view they get a big brand to boast about in the market. Their transaction category gets a face lift and seemingly the ability to negotiate higher rates within that. ..at least that’s what they think. But i don’t see it happening that way. Ebay India is a very very poor cousin of its parent company or other regional specific sites , anyone who knows the domain would know this. The transaction volumes going through ebay here would be nothing compared to those in the US or the UK, and hence that many less unique visitors / registered members on the site. Ebay India quotes its community size in India at 2 million. I think it would be safe to assume that a good 20% or so would be inactive members , one time transaction type of members which would then leave it with around 1.5 million.
1.5 million is not big , its in fact pretty small and Komli would probably have sites within their kitty which exceed this size. 1.5 million visitors in turn does not translate into a huge number with respect to impressions. Couple this with the fact that the Indian side is not a very strong brand and what is one left with ? Continue reading