Linkedin Direct Ad’s system falls a bit short

I have been surfing around the self service system for adverting on Linkedin – DirectAds – for sometime now hoping to be able to put the same into an online promotional plan for a client. I have to say its one of the easiest looking interaces i have come across , its simple to understand and move through , write the ad , arrange the targeting and move onto the payment page.

This is where i got stuck. I realized , and i am quite surprised that Linkedin would not have factored this in , is the absence of a proper budget system. The current platform allows for Daily budgets to be assigned but thats it. I found this to be a bit crude because it means that i need to keep going back to the site to turn on the ad’s everyday (assuming the daily budget is expired) – it would be so much simpler and efficient to be able to put it long term budgets – for example 15,000 USD a month with a daily cap of 50 USD a day with a cap of 3 USD CPC – in one shot , i am set for the month , and protected with a daily and a creative cap as well.

I doubt its an oversight , probably a conscious descison , atleast i hope it is , it would not insipre much confidence if the team looking after the DirectAd system had simply overlooked this. Hope they get thison the site soon.

One thought on “Linkedin Direct Ad’s system falls a bit short

  1. Pingback: Daily News About Linkedin : A few links about Linkedin - Monday, 18 May 2009 02:42

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