Many of us are , atleast in the online space , are aware of the fact that Dell through twitter has generated about 7 Million USD over the course of 2 years , and i keep hearing about it as the possible benchmark for revenue generation for companies through Twitter , and to be honest have myself quoted it as an example a few times to conclude the possible effectiveness of Twitter…
…. But what i did not know was that Dell has close to a 100 employees who manage their twitter accounts. According to boygeniusreport.com , Dell has a 100 employees tweeting on 35 different channels across 12 countries! Now thats what surprises me more than the revenue generation.
Forget about India not really having a great success story on Twitter – look at the gap – here we are still debating over Twitter and we have companies like Dell which have over a 100 people looking just after that one channel – the size of a medium digital agency in India.
Of-course investments must pay off – and there are a few theories on the above blog about whether dell is actually making enough revenue through it given the salary investments that a 100 people require. While there are different numbers one can assign – if i was to assume that all 100 are based out of India then the maths works out to something like
100 people X 15,000 USD ( 750,000 INR per year – i think you would agree that i am being very generous with the salaries) = 1.5 Million – lets add another 50k for bonuses and other infrastructure investments and round it off to 2 Million USD. Now this in turn leaves 5 Million – assuming a 15% profit margin we are looking at an overall profit figure of about 750,000 USD – not bad at all in my opinion , especially knowing that scaling up on Twitter will get cheaper not more expensive and if Dell was to really try , they could probably cut down the 100 workforce to a lower number as well.