Startup.com

Just finished watching this really great documentary which i thought i must mention and recommend on the blog given that one speaks about the internet so often here.

The plotline according to IMDB

Friends since high school, 20-somethings Kaleil Isaza Tuzman and Tom Herman have an idea: a Web site for people to conduct business with municipal governments. This documentary tracks the rise and fall of govWorks.com from May of 1999 to December of 2000, and the trials the business brings to the relationship of these best friends. Kaleil raises the money, Tom’s the technical chief. A third partner wants a buy out; girlfriends come and go; Tom’s daughter needs attention. And always the need for cash and for improving the site. Venture capital comes in by the millions. Kaleil is on C-SPAN, CNN, and magazine covers. Will the business or the friendship crash first

A lot of fun for anyone from this domain. Definitely worth a watch.

Air India -Bad Advertising

I noticed this placement of the ad for Air India in the Sunday (Delhi) edition of the Times of India yesterday and it took me a moment to notice but once i did i have not been able to get it out of my head.

Apologies for the image , its the best i could do but the e paper is available and you can see it clearly here

Essentially Air India has a rather large ad present as is clearly visible , but it so turned out that Times of India placed it next to article on declining safety standards in the India Aviation Industry – in my opinion i thought that was quite the blunder…. now that its stuck in my head and a few of my colleagues to whom i mentioned it , everytime one says Air India , one thinks of this article i.e loose safety standards….. and while the connection is not direct to the brand , it’s not the kind of placement a brand or a marketing guy would or should be happy with.

Air India Ad placement blunder

Air India Ad placement blunder

Happy new year!!

A bit late in the day , im aware , but here’s wishing all my readers a very happy and prosperous New Year.

My apologies for being away , but have been tied up in projects throughout the last month. Things look better now and i should be posting again , frequently, soon!

100 Posts

The blog completed a 100 posts yesterday with “Ad networks to get more money” and while i am happy to have reached this milestone i am aware (and have been told so many times) that the frequency of writing is just not what it used to be . I accept this criticism and promise to strive for more regularity in my posts from now on.

Thanks to everyone for the encouragement one has received. I have also noticed that the majority of the hits have been , other than on internet related posts ,  on travel, and keeping this is mind i shall try and build up this category even more.

Cheers!