IAMAI Conference 2007 – Snippets from Speakers

I had all my notes and everything in place to put up a detailed report on the conference but my laziness to blame. Alootechie and Contentsutra have both filled up the contentsphere with summaries from it. Let me instead outline a few things which some of the speakers shared and which i liked.

RAJ NAYAK – CEO NDTV MEDIA

– The top 6 players in the industry can change the market and give it the direction it needs. Forget Market Dynamics , its upto us.

– If agencies start selling cheap, what about the guy who has just started off , what will he survive on – Dont sell cheap – we are only damaging ourselves

– IAMAI should consolidate the industry – Why can we Ban people who dont pay up on time. Print media has these safegaurds , why not Internet.

– Change now, raise the bar now otherwise it will be too late.

DEBRAJ TRIPATHY – MOBILE MARKETING HEAD – ONMOBILE

– The guys who speand and have everything in their hands are the guys who need to understand– Its next to impossible to be able to survive at 10 CPM

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Alootechie on WordPress

I had written a couple of sentences on the code error display which Alootechie was plauged by ever since it’s launch – https://puchoo.wordpress.com/2007/08/09/alootechie-problem/

Comments from Rajesh and Daksh suggested a possible migration to the wordpress platform and i was glad to see that it finally happened yesterday.  Visit alootechie.com and the look and feel of WordPress is pretty evident , althout it looks a bit crowded now..?

User Generated Content

Alootechie carried an article a few days back by an anonymous write with respect to UGC , and how most of it sucks- http://alootechie.com/news/2736.asp

The article spoke essentially on the irrelevancy of UGC and focused on networking sites , Blogs etc. The article attracted a lot of comments , more hostile than positive and in in typical style more emotional than thought – out

I agree with the writer in what he says , what he fails to do however, and this is why the hostility, is to suggest that , generically, UGC is crap and though big is , or rather should not be, a significant part of this industry.

What i believe he was trying to say was that a majority of UGC is nonsense , not that there is no good UGC at all. People will get exposed to 10 instances of nonsensical UGC’s before hitting a good one leading to a prejudice against that platform. People who know where to look will not have this problem.

To involve Networking sites into this argument in my opinion might not be fair. An Orkut is not UGC in its literal sense , i will not classify a “helloz will you be freindship with me” message on orkut as UGC , neither a profile picture not even a sane exchange of scraps. However i do concede that it difficult to rule them out alltogether either keeping in mind a site like Linkedin with it Answers platform.  In my experience networking sites need to develop niche direction to really start making a meaningful impact. I agree i managed to meet a lot of “forgotten” pals through them but at the same time i probably got a 1000 scraps for friendship , whether i was married , and if not would i marry…

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