Many of us are , atleast in the online space , are aware of the fact that Dell through twitter has generated about 7 Million USD over the course of 2 years , and i keep hearing about it as the possible benchmark for revenue generation for companies through Twitter , and to be honest have myself quoted it as an example a few times to conclude the possible effectiveness of Twitter…
…. But what i did not know was that Dell has close to a 100 employees who manage their twitter accounts. According to boygeniusreport.com , Dell has a 100 employees tweeting on 35 different channels across 12 countries! Now thats what surprises me more than the revenue generation.
Forget about India not really having a great success story on Twitter – look at the gap – here we are still debating over Twitter and we have companies like Dell which have over a 100 people looking just after that one channel – the size of a medium digital agency in India.
Of-course investments must pay off – and there are a few theories on the above blog about whether dell is actually making enough revenue through it given the salary investments that a 100 people require. While there are different numbers one can assign – if i was to assume that all 100 are based out of India then the maths works out to something like
100 people X 15,000 USD ( 750,000 INR per year – i think you would agree that i am being very generous with the salaries) = 1.5 Million – lets add another 50k for bonuses and other infrastructure investments and round it off to 2 Million USD. Now this in turn leaves 5 Million – assuming a 15% profit margin we are looking at an overall profit figure of about 750,000 USD – not bad at all in my opinion , especially knowing that scaling up on Twitter will get cheaper not more expensive and if Dell was to really try , they could probably cut down the 100 workforce to a lower number as well.
And how !
I love tinkering around with photography , and much to my dismay i realized that the recent Kodak i bought had everything except for a Panorama feature.
I got onto Photoshop and realized that they have such a feature , but many will simply either not have the software or a computer with the specs needed to run it fast , which got me eventually to go online and look around , and i think i found something which fits the bill
Magtoo.com is one such website offering this online functionality , and while there are others , i found them to be one of the better ones. Its free to sign up , and all one is required to do is upload the photos and then stitch them and save them. One can also share the link to the panorama instead of sending the image seperately.
The only disappointment is that it does not appear to be Firefox optimized , the website states that clearly and says that the patch will be in place soon.
The Times of India reported today that Zynga will and has agreed to launch an Indian Flag for its popular game Farmville on Facebook sometime this week.
Farmville , allows users the choice of hosting multiple flags on their farm and has surprisingly not had the Indian flag as an option – Surprising , because i would assume that the Indian Subcontinent would hold some weight with the developers keeping in mind the ever increasing member base from here on Facebook and Farmville.
Ofcourse trust us to make an issue out of it. Snippets of conversation carried in the Times suggested people considering this exclusion as signs of racism and offensive. A supporting campaign / cause was launched on Facebook sometime ago as well for pressurizing the developers to have the flag as an option -the group has a 600 odd members.
Needless to say while having the flag as an option is good , the whole thing was an unnecessary melodrama. One of the bloggers interviewed suggested that this was a sign of the times and the philosophy of Gandhigiri among the youth – pretty heavy stuff….