Top downloads of 2007

This is that time of the year where the “top”, the “best”, the “worst” lists start coming out. In keeping with the spirit of things i thought i might as well put up one here as well. Mine ofcourse matters ūüėõ

The list i agreed with most was the one by download.com.  Here is it , in no particular order.

Flock : The social networking browser.Stay in touch without visiting a 100 sites!

Camtasia Studio 5 : A heavy duty recording studio.

Miro : A player which can subscribe and download vodcasts and managing saved media.

Pidgin : A common platform for multi chat clients. The “trillion” of 2007?

Launchy : Faster access to application through the use of hot keys.

OpenOffice : Well, a pretty decent option against MS.

Simplifymedia : Streamlining and highly organized medium for sharing music.

Crossloop :  A free tool allowing you to give relative access of your system to someone.

Audacity :  Multiplatform, open source audio editor.

Digital Editions : One of the best (?) tools for e-books?

Read the full article at download .com

Airtel’s 8 Mbps plans Dissapoint

I knew about this a week or so before it actually rolled out into the market and was talking with one of my IT guys and both of us were very kicked about the speed, more so since we are both heavy on downloading.

But more disappointment’s than excitement post the launch. While the speeds are excellent what tends to really play foul are the download limits assigned. The cheapest 8Mbps plan is priced at 2222/- per month. Take a look at the excel below where i compare it to the 256 plan i have currently.

plan.jpg

Key Things to Note

1. The GB Limit will be reached in 2.4 minutes approximately.

2. 8Gb is equal to roughly only 12 movies.

3. If you were to keep downloading for another 2.2 minutes post crossing the limit i.e another 8GB ,the additional charges which would apply would be 0.90 Paise x 8000 MB = 7200 Rupees.

4. Cost per movie is 202 rupees which is more than what original VCD’s would cost.

So all kudos to Airtel to launch such plans but they need a more competitive pricing policy. Maybe come up with top up options which would allow users to make their plans unlimited. For someone like me, and a lot many more in India where downloading is a big activity these plans tend not to appeal eventually.

Incidentally, i would also request everyone reading this to please visit the Airtel site and look at the current broadband packages. Airtel appears to be deleting a lot of the previous options which were available, if yours is one that does not appear to be there but you are still getting a net connection, they might have put you on a different plan on their own. As illogical as it may sound , Airtel’s customer care executives made it very clear that the company was under no obligation to inform customers of plan changes. I mentioned this earlier as well on a post here.

Update as on 27th Dec 2007

I got my calculations wrong. Its not 12 seconds but 12 minutes for a 700 MB file. Please key in the update while going through the above chart. Not that it makes a big difference for me. Instead of reaching the limit in 2.4 minutes , it will now be about 2.5 Hrs.

Advertisers are harsh when it comes to the internet.

While this may lead to a flood of comments picking at everything i have written , I am still going to pen the following thoughts down.

I believe that advertisers on the Internet are, comparatively,too harsh on the Internet and the online medium. Their expectations are often unfair and with respect to the larger picture, despite having proved it self as a strong , accountable , economic medium the net needs to prove it self over and over , every campaign , everytime. Why ?

The problem lies in the medium itself. One of its biggest advantage is its weakness as well. The internet offers accountability and tracking which before it , was quite frankly, a dream…. and advertisers have literally gone¬†overboard with it.

Just to take an example lets consider a recent campaign..Maruti Swift ,lots of fanfare everywhere… lots of TVC’s , lots of half page spreads in the national dailies. Cars got sold , car sales saw a rise, people got to know about the product. Lots of articles , Autocar feature planning was done well blah blah. The marketing department at Maruti is still patting itself on the back , and the agency thrilled with the invoicing. Everyone’s happy……

….but i have a question.. i want to know which TVC , in which language,¬†at which time spot on which channel on which day , targeting which demographics in which region , which city, did the best……. and the same for the print ads..and the same for the articles. How many cars got sold basis the review on Autocar….. yes… anyone?….. no one? cmon….!!… so many crores at not one detailed¬†stat for me???

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