Launching a Viral ???

This post is Perfetti and Digivaasi’s fault.

To cut a long story short ( the longer version is available on AlooTechie) is that Perfetti and Digivaasi have launched a game called Shineshah Challenge as a social media activity.

What i find very odd is the use of the term VIRAL while describing the game. I find it a bit difficult to comprehend that digitally active clients such as Perfetti and an agency like Digivaasi would be so careless in the usage of the word.

A viral is something which is created not by the people developing it but through a massive cascading effect owing to the attractiveness of the content that is being shown.  In essence it is a stamp a particular item will get if its gets popular enough such as in the case of Evolution of Dance , Star Wars Kid and so forth, or the latest video doing the rounds in connection to United Airlines.

There is nothing wrong ofcourse is promoting a viral either , though personally i believe that pure virals are ones which are promoted through word of mouth and not an advertising push , but in the context it sounds like an Oxymoron unfortunately for both parties involved , in essence its saying :-

We have a viral video which we will promote through a banner campaign – If you had a viral video , there would be no need to promote it.

Update@ 12:15 AM : The link to the story on alootechie is down for some reason as of earlier this evening and current showing as page not found but it did get indexed by google  and appears at a few other sites as well.

Honda Website Error

I simply dont expect something like this from such a big company , especially one who knows the digital medium so well. On a random visit to the site to check out the new city , i noticed a rather careless mistake. While websites have their bad days and unforeseen contingencies do crop up , this is a bit too much – wonder who wrote / approved the website. Refer to the portion inside the drawn red box. Error is still live as of writing this post at the following link

http://www.hondacarindia.com/city/360Degree/City_Interior360.html

Honda City Website Error

website.

Fashion and you: Whats happening there?

Yahoo occupied a lot of the gossip grapevine over the last few months over various structural changes which took place within the organization amid which there were numerous resignations handed over.

One of the more prominent moves was that of Pearl Uppal and the consequent news that she was launching her own portal with Harish Bahl called www.Fashionandyou.com (covered reasonably extensively by Alootechie and Watblog). An exclusive , private , property wanting to reach out to the cream of the society with respect to its defined TG as well as the offerings (products) which it was going to make.

I have been trying to follow the developments on this property as closely as I can. It’s a relatively new model to enter the market and I am keen on seeing how it develops and gets accepted within the Indian market. Unfortunately, nothing seems to be moving.

The launch date for the website (and I assumed the products as well) was mid November – the website launched in time but nothing has taken place beyond that. What does seem to be occurring is a viral effort by the team to get as many members as possible. Earlier just prior and post to the launch, the ability to get an invitation was reasonably difficult – but the objective currently seems to be exactly that – the site is giving freebies (high end bags) and a credit of 1000 for people referring other people.

Continue reading