IAMAI Conference 2007 – Snippets from Speakers

I had all my notes and everything in place to put up a detailed report on the conference but my laziness to blame. Alootechie and Contentsutra have both filled up the contentsphere with summaries from it. Let me instead outline a few things which some of the speakers shared and which i liked.

RAJ NAYAK – CEO NDTV MEDIA

– The top 6 players in the industry can change the market and give it the direction it needs. Forget Market Dynamics , its upto us.

– If agencies start selling cheap, what about the guy who has just started off , what will he survive on – Dont sell cheap – we are only damaging ourselves

– IAMAI should consolidate the industry – Why can we Ban people who dont pay up on time. Print media has these safegaurds , why not Internet.

– Change now, raise the bar now otherwise it will be too late.

DEBRAJ TRIPATHY – MOBILE MARKETING HEAD – ONMOBILE

– The guys who speand and have everything in their hands are the guys who need to understand– Its next to impossible to be able to survive at 10 CPM

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