There’s good news for ad-networks across the globe. A recent study conducted by Collective Media reports that 75% of the interactive agencies and advertisers who took the survey are looking at increasing their allocations to ad network by 5% while the remaining 25% said they would be looking at increasing it by 15%.
While the research is skewed towards the US , if trends are to believed then India should be looking at something similar. It will provide a respite while at the same time a further need for innovation within this domain in India. The Indian landscape is getting a bit crowded withe the number of players already on the scene though , all things taken into consideration, there are but 2-3 which can provide the scale and reach advertisers are looking for.
How many of you were/are aware that google is in the process of rolling out a change in the formula which determines top spots placements for advertisers. The news is relatively old, being announced on August 2007 and the changes coming into place from October 2007 but is probably one of the most important changes made by Google in 2007.
Current formula is based purely on Quality Scoreand takes into account the actual CPC. Goggle however believed that this can be refined even more and should be considering that under the current equation, an advertisers placement depends to a large degree on the bidding characteristics of the advertisers below them, a factor not in control for the advertiser gunning for the top spot.
The change will be to take into account maximum CPC rather than actual, which allows for greater control towards this objective. This is also expected to increase the overall quality of the top ad’s for the users and give Google a larger pool to choose from.
I logged into my hotmail a few days back, i normally do it once a week now post switching to Gmail and got really pissed in about 2 minutes. Take a look at the screenshot below , can you blame me. The industry is trying to change advertising standards , be more responsible and hotmail goes ahead and does this… and before you ask there was no “close” button. My entire email was covered by the ad , as u can see.