Google Acquires Doubleclick

Google has agreed to cough up close to 3.1 Billion USD to acquire Doubleclick , one of the which is heavily into display, video and banners ad’s.

The move is clearly an attempt by google to move into the promising display advertising arena and simultaneously create obstacles for Microsoft entering into online search. The merger of these 2 giants will undoubtedly provide humongous servings of inventory to advertisers across the globe.