Watblog ,today, carried an article on the alliance between Networkplay and Gawker Media and quoting it to be a steal as far as the advantage in terms of inventory acquisiton was concerned and implying that it wasa big step in the right direction.
I don’t think so and would probably care to disagree strongly at this juncture with that viewpoint. The fact of the matter is that Gawker is one ,of the many associations of sites , available to a smart publisher network manager. Firstly i dont see the connectivity between this alliance and Networkplay’s initial focus verticals which are women and travel.
Secondly , having a 10% Indian footfall on a site which is ranked 4500 in Alexa is honestly just not that great. Leaving aside issues pertaining to the quality of inventory etc , the equation does not seem to allow for much even purely in terms of being able to achieve a deep inventory pool. While Alexa cannot be trusted , i can, thanks to having been in this role, gauge approximate relationships between rank and inventory , and it might be good at best, but not exceptional.
Not only are there more site associations or large publishers , there are better ones as well and its not too dfficult picking them up as long as the pitch is right. Hey , its not too difficult getting them to switch networks either as long as the sensitivity to exectations caters to realization of issues which can be used against the existing network.
My apologies for not being more frequent with my postings. Thanks to everyone who wrote in – I shall try and pick up some of the topics suggested , but i cant promise. However to all those who wrote about the Indian online space , rest assured that’s a topic i shall visit frequently.