Linkedin Direct Ad’s system falls a bit short

I have been surfing around the self service system for adverting on Linkedin – DirectAds – for sometime now hoping to be able to put the same into an online promotional plan for a client. I have to say its one of the easiest looking interaces i have come across , its simple to understand and move through , write the ad , arrange the targeting and move onto the payment page.

This is where i got stuck. I realized , and i am quite surprised that Linkedin would not have factored this in , is the absence of a proper budget system. The current platform allows for Daily budgets to be assigned but thats it. I found this to be a bit crude because it means that i need to keep going back to the site to turn on the ad’s everyday (assuming the daily budget is expired) – it would be so much simpler and efficient to be able to put it long term budgets – for example 15,000 USD a month with a daily cap of 50 USD a day with a cap of 3 USD CPC – in one shot , i am set for the month , and protected with a daily and a creative cap as well.

I doubt its an oversight , probably a conscious descison , atleast i hope it is , it would not insipre much confidence if the team looking after the DirectAd system had simply overlooked this. Hope they get thison the site soon.

Small Publishers and Ad -Networks

I was recently going through a study conducted by , which they have posted for public consumption here which attempt to bring into light how the small publisher market is operating with respect to India. While i dont deate the facts and fiures published , i was reasonably surprised to see the data skewed because of one issue which they did not mention or address , in my opinion, basis that , the study , atleast parts of it stand redundant.

If you go through the study , there are a few topics which areĀ  totally off..

  • Do they prefer ad networks..and why?
  • Relevancy of ads
  • Revenue Preference
  • Payment preference
  • Reasons for preferring ad- networks

..They are off because the biggest reason for small publishers preferring ad networks is because they dont have a choice or any other options

Think about it , a blogger or even a few levels up is not going to have the resources to be able to put sales guys on the field to source advertising from agencies. One he cant afford it and secondly if he is small , chances are that the appeal of the website to the agency is not going to be present to begin with.

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