This much awaited change in the industry is finally here. The headlines in Times of Read read that the ministry has given clearance to this proposal after sitting on it for about 2 years and it will be available to consumers shortly.
While this spells a lot of flexibility and freedom for mobile consumers in India , the GSM operators themselves are not too happy. One obvious impact is the fact that they would need to become more “Customer friendly” and offer even more value adds to ensure the subscriber base does not dwindle.
The other reason , it would appear, for their frowns , is this move is being seen as something which has been initiated now to help Reliance out and offer them an easier path with respect to acquiring subscribers and their overall entry into the GSM segment. The service will initially roll out in Delhi , Mumbai , Chennai and Kolkata.
Whether that be true or not, i really dont care, this was a much awaited development which is going to benefit consumers in the long run and offer the freedom of migration which otherwise , or the lack of it, has been one of the primary reasons to not switch operators in the past. What i am apprehensive about is how “easy” in real terms will operators allow subscribers to leave…. would they for example become more stubborn in releasing security deposits, will i need to be wary of the fine print which might , now, include clauses which attempt to hinder this…?