OK TATA no Bye Bye

Picked this one up from Wat-blog a little while ago – Oktatabyebye.com , the online travel community was hauled up by the TATA’s for using their name “Tata” in the website address , and the world intellectual property organization has ruled in the favor of the Tata’s – Make my trip is now going to move the Delhi High Court ( and rightly so in my opinion)

I wrote on WatBlog that – Given the state and condition of our trucks here in India , if TATA’s have such a problem with the name being used , they should haul up every truck driver or union and get them to remove the name from their vehicles as well….. after all i am sure it would not be too long ago for anyone to have noticed the Tata name on the back of a truck covered partly in garbage , or dirt – hows that for brand image? ( Anyone got a picture to share?)

Jokes aside , the community has been around for 3 years , Tata’s longer , why the problem now? And whats more where does one draw the line between everything being an intellectual property for someone or the other – Tata ( please correct me if i am off on this) has been a hind (slang?) word for ages , should generic words such as this even be allowed to fall under the preview of IPR’s?

Tata Nano’s Bookings Opening Next Month

Tata Motors will be opening as many as 100 retail outlets next month to enable booking for the Nano.

Our dealers will open these special, retail counters to push sales,” Tata Motors managing director Ravi Kant said in an interview.

Tata officials have already started interacting with their dealers, updating them on the proposed bookings, dates for which have not been finalised.

“Supplies could start from August,” Kant said.

There are chances that the group could tie-up with a financial institution for bankrolling those keen on the product. Company sources said talks have started with both HDFC, Reliance Capital and ICICI. In addition, financing for the car will also be available from Tata Motors Finance.

Tata NANO Specifications and Features

VEHICLE SUMMARY

Name:

Jeh – 1 Lakh Rupee Car

Model:

Petrol

Car Body Type:

Hatchback

Segment:

A Segment

Top Speed:

90

Fuel Consumption:
Highway

26.00

Fuel Consumption:
City

22.00

ENGINE SPECIFICATIONS

Displacement:

796cc, 3 cylinder

Engine Type:

Petrol

Maximum Power:

33bhp

Maximum Torque:

0


OTHER SPECIFICATIONS

Seating Capacity:

4

Tyre Size:

0

Steering:

No Power Steering

Brakes:

Front Disk, Rear Drum

Gears:

4 Manual

Fuel Tank:

30.00

Body Color Bumpers:

True

Tachometer:

No

Alloys:

No

ORVM Indicator:

No

Xenon Headlamps:

No

Headlamp Washer:

No

COMFORT AND CONVENIENCE

AC:

AC
without Climate Control

Power Windows:

Central Locking:

Manual

Remote Boot:

No

Remote Fuel Filler:

No

Rear Wiper:

No

Rear Defogger:

No

Steering Adjustment (Rake/Reach) :

No

Driver Seat Adjustment:

Manual

Leather Seats:

No

Door Mirror:

Driver Side

Tinted Glass:

No

Rear AC Vent:

No

Folding Rear Seats:

No

Sun Roof:

No

Buttons/Controls on Steering:

No

Auto Viper:

No

Auto Headlamp:

No

ACTIVE AND PASSIVE SAFETY

Airbag:

No

Parking Sensors:

No

Fog Lamp:

Traction Control:

No

EBD:

No

ABS:

No

ESP:

No

Tata Nano Launched

I know this has very little to do with what i generally tend to write about, but considering the hype which has been generated in the market over the last few months on the “peoples car” project by the Tata’s …

The NANO was officially launched today at the auto expo in New Delhi with a starting price tag of 100,000 INR not including VAT. Tata’s plans of offering various up-market options as well. Its a 640 CC , 4 speed manual with an AC. Basic suspension and the dash only has a speedometer, a fuel indicator and an oil light. Brakes are drum based and the mileage is projected at 20-25 or so. Saftey features was an apprehension in the market but the car has passed frontal and side crash exercises. The vehicle also meets all environmental norms of the country as of this date.

Its about8% smaller than the Maruti 800, bumper to bumper, but has 20% more internal volume. The roll out of the car is definitely going to be a buzz in the market for a long long time. Maruti and Hyundai have clearly stated that they cannot match this price given their policies on safety etc and have publicly acknowledged that market share and leadership (for Maruti) is under threat and in all probability will come down.

But are all things gold? Maybe not. While all kudos to the company for this industry breaking project, there are interesting and some mixed reactions in the market.

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