Can Adnetworks be more exciting?

I was doing a lot of research over the last few days for a project, and being the net junkie that I am, a lot of it took place on the net.  While surfing, avoiding pop up’s, deliberate redirects and possibly every trick in the book for click fraud firms, I started to think about 2 words – advertising and internet.

In the Indian context I doubt whether anyone would oppose me if I said that Ad networks here are living and working with only banner ads, what I consider aging methodology. Banner’s, text ad’s, skyscrapers are slowly becoming and will die out as the preferred medium in the years to come, its already happening elsewhere. Why then are we so fixated on this format?

The answer has to be money and ROI eventually, everyone needs a return and turn over a profit as soon as possible, irrespective of the fund reservoir that they have, the fastest way to do this is to not actively be innovative but adopt and fight on platforms already existing in the market….and maybe that’s the problem, maybe that’s the reason for the clutter.

Saying one is CPM, another is a CPC is not good enough in my opinion. The inventory remains the same, its only the performance criterion which changes, and upping one level does not translate necessarily into better realization of goals.

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Hottest Startup’s 2008 India

Livemint published a report a few days back highlight the top 10 (hottest) startup’s to look out for in 2008 from the India perspective. These companies stood out from the others in terms of their services and products offered, business models and founder credentials.

The reference points for the research were forums such as proto.in, NASSCOM  and MoDeMo

The list included

Sloka Telecom Pvt Ltd

DimDim Inc

Ziva Software 

Novatium Solutions 

Ixigo.com 

MobME Wireless Solutions 

Anantara Solutions Pvt Ltd 

Tyroo Media Pvt Ltd

Mango Technologies

Zoho 

Read the full story here.