Exchange4Media – A website or….

Been to lately? The once pivotal pillar of media websites and information dissemination on the Internet , and now closer in appearance to what the regurgitated slop of the Indian advertising world would possibly like..

The buzz word in the market is Usability, visitor and traffic experience. Simply having content simply does not cut it, the presented format holds an equal weight in the initiatives which would go towards a satisfactory customer experience. One would assume that a site so closely associate with the industry would be , if not in the front, then definitely as a front runner in establishing new standards within our fraternity.

Here’s a screenshot of their homepage. Yes is, believe it or not, a homepage and not a parking page , or a “Find the content and win prizes” game. All the circles in red and black are advertisements…i.e 11 ad’s in just the first scroll.


Here’s a screengrab of one of their story pages. I have made 2 red lines indicating where the content is so that you guys dont have to go through the multiple zooming ranges i had to go through to find it.


I am totally for agency faqs as of this point, although it appears that they have started filling up their page as well, but the overall “noise” of the site is far far less, which in turn might be indicative of reasons as to why agencyfaqs is a more visited site than E4m but no need to take my word for it… feel free to go to E4M…just have a good book handy while its loading!