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Contentsutra reported, rather excitedly, about being tipped off regarding another classifieds website , soon to be launched. To quote them ” Yo! We were tipped off about yet another classifieds portal, this time from the Times Group, yo!”

I was slightly disappointed to note that Contentsutra got it wrong , not regarding the site itself but that the news in itself is close to 2-3 months old. If i remember correctly i heard about the site , and first visited it early April 2007 and have been off and on ever since to see how its getting along.

….And its not getting along. I am perpetually trying to gauge the overall strategy of the TOI group with respect to its online activities. They tend to appear more reactive than proactive. If one was to look at their recent launches – TJ after Naukri, Magicbricks after 99acres , Simply Marry after Jeevansathi….. seeing the pattern? Or is it simply that they are so large and slow that by the time from conception to implementation is just too long and others move ahead.

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